Toby World is a global IP character brand powered by DXD Group. We create unique characters and apply our Intellectual Properties on a wide range of practical products with our innovative and playful designs. Started with “Toby Black” as our main character (a little black cat with strong style and human-like personality), later the “Toby Family” represented by “Pinky”, “Sleepy”, “Twinkle”, “Paper”, “Wabbit” and “Auto” has also been developed. More new IP characters are being created and will be introduced in the future.

OUR BELIEF

Being happy is all that matters in life! Therefore, we always stick with our original intention - to share joy and happiness.

OUR OBJECTIVES

Happiness is not only for kids; everyone deserves to be happy! By introducing interesting things,
we can cheer people up and get them away from their tedious affairs for the moment.

 

Toby World is a global IP character brand powered by DXD Group. We create unique characters and apply our Intellectual Properties on a wide range of practical products with our innovative and playful designs. Started with “Toby Black” as our main character (a little black cat with strong style and human-like personality), later the “Toby Family” represented by “Pinky”, “Sleepy”, “Twinkle”, “Paper”, “Wabbit” and “Auto” has also been developed. More new IP characters are being created and will be introduced in the future.

OUR BELIEF

Being happy is all that matters in life! Therefore, we always stick with our original intention - to share joy and happiness.

OUR OBJECTIVES

Happiness is not only for kids; everyone deserves to be happy! By introducing interesting things,
we can cheer people up and get them away from their tedious affairs for the moment.

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Supported by a team of excellent creatives and self-demanding designers based in Hong Kong,
we always strive for perfection and make sure our products are in the best art direction and quality.
As animal lovers, we aim at creating perfect combinations of animal attitudes and
human personalities for our characters.

 

Supported by a team of excellent creatives and self-demanding designers based in Hong Kong, we always strive for perfection and make sure our products are in the best art direction and quality.

As animal lovers, we aim at creating perfect combinations of animal attitudes and human personalities for our characters.

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Born in 18 June 2006 in Hong Kong, Toby Black is famous for his heart-shaped nose and the red ribbon tied around his tail.

 

His Aspiration

Toby Black was originally created to promote cats' lifestyle, culture and attitude.He wishes to become the representative of cats in the United Nations to speak and seek welfare for cats.

 

His Personality

Like other typical cats with Cattitude, Tody Black has a strong sense of immense superiority and an evil mind, but his elvish tricks make him a humorous character sometimes. Despite his sneaky and mischievous personality, he has a kind and loving heart.

 

What He Likes

This lazy cat doesn’t really have a hobby, but he loves traveling, and of course sleeping. Art is not his thing. He thinks he is a good guitarist, but he is a bad singer, and he hates dancing. Imagine having all his favorites in one day - rain, street snacks, sushi, spicy food and horror movies, he would be fulfilled. Hot springs in winter would be great because he can’t stand frost.

 

What He Dislikes

Every cat is picky, and Toby Black is no exception. So, don’t feed him with celeries! He gets grumpy when he must do the dishes. Like an ordinary human being, he hates Mondays and he is jealous of handsome cats.

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Born in 18 June 2006 in Hong Kong, Toby Black is famous for his heart-shaped nose and the red ribbon tied around his tail.

His Aspiration

Toby Black was originally created to promote cats' lifestyle, culture and attitude.He wishes to become the representative of cats in the United Nations to speak and seek welfare for cats.

His Personality

Like other typical cats with Cattitude, Tody Black has a strong sense of immense superiority and an evil mind, but his elvish tricks make him a humorous character sometimes. Despite his sneaky and mischievous personality, he has a kind and loving heart.

What He Likes

This lazy cat doesn’t really have a hobby, but he loves traveling, and of course sleeping. Art is not his thing. He thinks he is a good guitarist, but he is a bad singer, and he hates dancing. Imagine having all his favorites in one day - rain, street snacks, sushi, spicy food and horror movies, he would be fulfilled. Hot springs in winter would be great because he can’t stand frost.

What He Dislikes

Every cat is picky, and Toby Black is no exception. So, don’t feed him with celeries! He gets grumpy when he must do the dishes. Like an ordinary human being, he hates Mondays and he is jealous of handsome cats.

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Born in 28 June 2019, Andrée is a French girl with Viking descent who promotes love and dream.

She can develop super power after touching Toby Black’s paws. She has an unyielding sense of upholding justice and punishing the evildoers.

With her thankful and brave personality, she works with Toby Black to speak for animals and promote the idea of loving animals.

 

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Born in 28 June 2019, Andrée is a French girl with Viking descent who promotes love and dream.

She can develop super power after touching Toby Black’s paws. She has an unyielding sense of upholding justice and punishing the evildoers.

With her thankful and brave personality, she works with Toby Black to speak for animals and promote the idea of loving animals.

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Every member in the “Toby Family” is unique in their own way. Toby Black’s sister, “Pinky” is a pink cat who daydreams all the time.The others are good friends of theirs who live in the same building - “Paper”, whose head is covered by a paper bag, is a mathematic genius. Scientist “Auto” is a blue octopus. “Sleepy” is a chubby blue bear who loves gossiping. “Wabbit”, a white rabbit, knits all the time. “Twinkle”, with a big star head, is obsessed with fortune-telling.

 

To spread love and share happiness to everyone in the world, more characters are being created.

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Every member in the “Toby Family” is unique in their own way. Toby Black’s sister, “Pinky” is a pink cat who daydreams all the time.The others are good friends of theirs who live in the same building - “Paper”, whose head is covered by a paper bag, is a mathematic genius. Scientist “Auto” is a blue octopus. “Sleepy” is a chubby blue bear who loves gossiping. “Wabbit”, a white rabbit, knits all the time. “Twinkle”, with a big star head, is obsessed with fortune-telling.

To spread love and share happiness to everyone in the world, more characters are being created.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Toby World collaborates with global partners across different
industries by producing a wide range of branded consumer goods for an extensive distribution network, and continuously
expanding its licensing channels.

Toby World collaborates with global partners across different
industries by producing a wide range of branded consumer goods for an extensive distribution network, and continuously
expanding its licensing channels.

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Toby World is continuously expanding its product portfolio to introduce new IP characters under Toby Family. We strive to cater to different customer profiles worldwide with unique product design and quality assured products. Our products range from travel, gadget, stationary, home, toy, fashion, kitchen and other possible items in line for expansion.

We actively collaborate with different partners internationally to license our IP characters for the products; we also welcome any opportunities for new product development in collaboration with well-known brands to expand their product portfolio and cultivate new market reach.

 

Toby World is continuously expanding its product portfolio to introduce new IP characters under Toby Family. We strive to cater to different customer profiles worldwide with unique product design and quality assured products. Our products range from travel, gadget, stationary, home, toy, fashion, kitchen and other possible items in line for expansion.

We actively collaborate with different partners internationally to license our IP characters for the products; we also welcome any opportunities for new product development in collaboration with well-known brands to expand their product portfolio and cultivate new market reach.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Toby World Limited

1807-11 Tins Enterprises Centre,

777 Lai Chi Kok Road, Kowloon, Hong Kong

Tel: +852 2307 7800

E-mail: enquiry@tobyblack.com

 

 

Toby World Limited

1807-11 Tins Enterprises Centre,

777 Lai Chi Kok Road, Kowloon, Hong Kong

Tel: +852 2307 7800

E-mail: enquiry@tobyblack.com

 

©Toby World Ltd. All Rights Reserved